Along Saint Lawrence Boulevard,
Street Art invades Montreal.
This is much better than a gigantic ad on a wall. It adds some color to the city and also help to build up urban tourism.
I would recommend to have a look at Wall2Wall, they did a terrific job – creating a walking tour of the street connecting every murals.
The 2017 edition of Mural will be held in Montreal, June 8th-18th. Inviting a number of artist from around the world (Pantone, Miss Me, Meggs ect…).